Strategy and brand identity: Rogue City Hotels

Strategic and creative consultancy for a disruptor brand in the upscale hotel category due to debut in 2025, devising the brand’s ‘deconstructed luxury’ concept and positioning, creating a full brand toolkit for the brand’s pre-launch phase. Watch this space...

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Advertising creative: Rogue City Hotels

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Identity: Nassar Khalil Associates

Copywriting, web and digital: The Harper

Sales collateral: The Berg Manor, South Africa

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